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Dry Hands And Cold Beer Are What Stubby Coolers Give
By Spa guru | April 16, 2011
In 1972, Malcolm Lock, a South Australian businessman and pioneer surfing person is faced with a problem. With the increase in demand of wetsuits, his company had to do away with large volume of wetsuit neoprene rubber off-cuts, and this costs him money.
During his break, Malcolm surfed and treat himself to an odd drink or two. And whilst savoring a drink one time, he felt how his hands became abnormally too cold and his beer quickly got warm. Experienced with the insulating characteristics of neoprene, he pondered on solving the problem.
From here, the stubby cooler was conceived.
Not anymore will neoprene be disposed. In addition, there will be cooler hands, but most of all, beer will retain its coldness longer.
In a country like Australia, where people live to have a cold beer, the usefulness of the stubby cooler were immediately prized. At once, Instantly, the stubby cooler became a necessary drinking implement. It was trendy to have the finest stubby cooler—a new culture was initiated.
From this inspiration, a whole industry has grown; the original stubby cooler find another application to insulate bottles, to have customized versions and many other forms. Yet, the simpleness and usefulness of the “original stubby cooler” design remains. Presently, they are variously considered as stubby coolers, stubby holders, can coolers, can holders, cozies, or wetsuit coolers.
Those novel simple stubby coolers were unornamented and unprinted, but quickly were emblazoned with messages of companies who wanted to make known themselves. Today, customized stubby coolers are adorned with full color with pictures advertising products and services, as tokens and keepsakes.
There was no way for Malcom to project, in 1972, that his new invention would arrive at this stage.
As long as Australian’s crave to enjoy a cold beer, the stubby cooler will flourish.
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