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Subway Diet
By Spa guru | March 8, 2009
Everyone is familiar with the Subway Diet featuring Jared, the guy who lost 245 pounds in a year by walking and replacing two meals a day with Subway sandwiches. This article goes into details about how the commercials and the famous diet got their start.
Jared Fogle was a student at Indiana University who worked at an adult video store in order to pay his way through college. He sat long hours in a class room, sat long hours behind the counter at the video store while eating snacks, and as a result ended up weighing 425 pounds. Jared realized his weight was critical and so started looking for a way to drop some pounds.
He tried various diets, but they didn’t work because he still had all those hours behind a counter during which to cheat. One day he noticed a Subway sandwich store about a mile and a half from his apartment. Without knowing it he was inventing the Subway diet. Jared changed his daily diet to nothing but a sandwich, baked chips and a diet soda for lunch and dinner, walking the 3 mile round trip for each meal. He went from consuming 10,000 calories daily to about 900, while adding a 6 mile hike to his daily routing. One year later Jared’s Subway diet had melted 245 pounds from his frame.
How did Jared become a nationally recognized figure? A friend of Jared’s, who worked for the University newspaper, ran into him. After Jared told him how he had lost so much weight, this guy turned it into a feature for the paper. Someone at Men’s Health magazine read about Jared and decided to include his diet in a feature about crazy diets that work. A local Chicago Subway owner read the Mens Health article, brought the diet to the attention of his advertising people who contacted Jared to verify the story. The local agency brought the idea to Subway’s national ad agency, but they hated the idea, so the local guys paid out of pocket for Chicago commercials featuring the Subway diet.
Soon the Subway diet was a success. Suddenly Jared and his Subway diet were everywhere – in newspapers, on television, even on Oprah. Now it was the national agency’s turn to ask about running the ads around the country.
The Subway diet has worked for a lot of people. Be careful about extreme diet changes or extreme weight loss, as were practiced by Jared. A little more moderation is needed, but exercise and cutting calories are a proven one two punch combination in the fight against obesity. Also check out mediterranean diet
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